Illustrative concept study
Maison Atelier
A refined portfolio website and brand direction for a boutique interior studio that wins work through referrals and needs a stronger first impression.
Overview
The Project
Maison Atelier is a fictional boutique interior design studio. This concept shows how we would approach a premium service business whose work is excellent but whose online presence does not reflect it.
Challenge
What Needed Solving
The studio relies on referrals. Prospective clients look it up online before getting in touch, and an outdated website with inconsistent branding undermines the confidence that referrals create.
Strategy
The Approach
Position the studio around its design philosophy, let the projects speak through large photography and editorial layouts, and make the consultation request simple and inviting.
Execution
What We Would Deliver
- Brand refinement: typography, colour and photography direction
- Site structure built around projects, approach and consultation
- Editorial project pages with materials and process notes
- A short, considered consultation form
- On-page SEO for local design searches
Outcomes
How Success Would Be Measured
Because this is a concept study, there are no results to report. These are the measures we would agree with the client and track from launch:
- Consultation requests from the website
- Time spent on project pages
- Local search visibility for design-related terms
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