Illustrative concept study
Ember & Oak
A local search plan for a restaurant: a complete Google Business Profile, local SEO and focused Google Ads for table and event bookings.
Objective
What It Must Achieve
Win more table and private dining bookings from local, high-intent searches.
Overview
The Project
Ember & Oak is a fictional restaurant with a private dining room. This concept shows how we would help a local venue get found at the exact moment people search for a place to eat or celebrate.
Challenge
What Needed Solving
Diners decide quickly and mostly on their phones. The venue appears inconsistently in maps and search results, its reviews are not answered, and event enquiries arrive through scattered channels.
Strategy
The Approach
Make the Google Business Profile complete and active, build location and occasion pages that answer real searches, and run tightly geo-targeted search ads for high-intent phrases such as private dining and table booking.
Execution
What We Would Deliver
- Google Business Profile optimisation, photos and review response routine
- Local landing pages for occasions and private dining
- Keyword research for local, high-intent searches
- Google Ads search campaigns with location targeting and call extensions
- Booking and call tracking from search to reservation
Technology
Tools & Platforms
Outcomes
How Success Would Be Measured
Because this is a concept study, there are no results to report. These are the measures we would agree with the client and track from launch:
- Calls and direction requests from the business profile
- Table and event booking enquiries
- Cost per booking from search ads
- Rankings for local occasion searches
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