Illustrative concept study
Noorvi Jewels
A brand refresh and creative system for a family jewellery boutique: identity, campaign visuals and short films for a new bridal collection.
Objective
What It Must Achieve
Modernise a trusted local name for younger buyers and launch a bridal collection.
Overview
The Project
Noorvi Jewels is a fictional family-run jewellery boutique. This concept shows how we would modernise a trusted local name for a younger audience without losing the heritage that customers value.
Challenge
What Needed Solving
The boutique is respected by long-time customers but looks dated online. Its visuals vary from post to post, and the new bridal collection needs to feel premium to buyers who first discover it on Instagram.
Strategy
The Approach
Refine the identity around heritage and craftsmanship, create one consistent visual language for photography, typography and colour, and launch the collection with short films that show the detail of each piece.
Execution
What We Would Deliver
- Identity refresh: wordmark, monogram, colour and typography
- Photography and styling direction for the collection
- Short collection films and reels with consistent edits
- Campaign templates for posts, stories and ads
- Launch plan across Instagram and the website
Technology
Tools & Platforms
Outcomes
How Success Would Be Measured
Because this is a concept study, there are no results to report. These are the measures we would agree with the client and track from launch:
- Showroom appointment requests
- Saves, shares and watch time on collection films
- Enquiries attributed to the launch campaign
- Consistency of the brand across every channel
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